Nonprofit Mastermind

Digital Storytelling 2020 with Jeff Rum, Co-Founder of Yearly, LLC

Discover the power of telling stories that move people. Because the best way to stand out is to create an emotional connection with your audience. In this session, Jeff Rum from Yearly will share actionable tips to tell your organization’s story in a way that is authentic and helps grow your community. They will demonstrate how to tell your brand story in the digital age, what mistakes to avoid, and how to upgrade your content with simple tools and strategies.

What you’ll learn?

• Five steps successful brands and organizations use to tell stories that shift content from noisy and sales-y to authentic and real
• A model for developing stories that inspire your audience to follow your journey, leading to greater engagement and conversion
• How to find and use the right images, photography and video that tell authentic stories that ignite action
• Online tools to enhance your digital content and storytelling

About the Instructor:
Jeff Rum is Co-Founder of Yearly LLC and is Founder & CEO of ignite: action An award-winning creative director and marketing strategist, Jeff has nearly 18 years of experience in marketing and communications, brand strategy, social media, and digital advertising. Jeff’s consulting work includes projects with Fortune 500 companies such as Bose, Fossil, Mercedes-Benz, and PepsiCo and he has led campaigns with nonprofits including Human Rights Campaign, Save the Children, Johns Hopkins Medicine, and United Nations Foundation. In 2018, Jeff published his first book, Post with Purpose: A Digital Strategy Handbook. Jeff received his BA from American University in Communication: Visual Media and Jewish Studies. He received his MA from Georgetown University in International Studies.