Content Marketing vs Paid Media: Which is better & how should you use them?

Content Marketing vs Paid Media: Which is better and how should you use
these digital marketing channels?
 
In this session, our panelists will discuss the roles both content marketing and paid media play in the lead generation cycle for business. What are the pros/cons to both? What are the common traps that businesses fall into with both models and how can you optimize for both channels?
 
               
Moderator:            Andres Negro
                                               
Panelists:               Samad Saifudin, FunnelMarketr and Dean Hua, Sachi Studio